Preferred Pediatrics grew Facebook followers 9.2% in 15 weeks, with one post reaching 30,939 people. See what worked for this Thibodaux pediatric practice.
Updated
Preferred Pediatrics is a pediatric practice in Thibodaux, Louisiana, founded in 2002 by Dr. Anne Boudreaux and colleagues. The team includes nurse practitioners Catherine Fangue, FNP-C, who has been with the practice since 2010, and Hayley Chatagnier, FNP-C, since 2023. The practice tagline is "Pediatrics with a Mother's Touch," and the waiting room is painted with ocean murals of sharks, sea turtles, and a shipwreck.
Make Waves Marketing took over Facebook and launched Instagram on May 15, 2026, after redesigning the practice website earlier in the year. This page covers the first three and a half months of social media.
In that period, Facebook followers grew from 2,251 to 2,459, a gain of 208 (+9.2%), in 15 weeks with no paid promotion. Twenty-six posts were published. Nine reached more than 5,000 people. The top post, introducing Dr. Boudreaux, reached 30,939 people with 745 reactions, 42 shares, and 97 comments.
Parents choose a pediatrician by asking other parents. A post that 30,000 local people saw and 97 commented on is that conversation happening in public. The practice is accepting new patients, and every high-reach post said so. All figures are organic, from Metricool.
Between them, three posts naming three people reached roughly 68,000 people, or 28 times the page's follower count.
Health education posts without a person in the photo reached much less: the mosquito and bee sting guide reached 291, immunization awareness posts reached 284 and 635, infant fever guidance reached 515, UV safety reached 521, summer heat tips reached 397, and swimsuit color and water safety reached 993. These posts stay in the calendar for search value and because parents save them, but they do not spread on their own. The exception was the exam-tool series: the stethoscope post reached 5,132 and the otoscope post reached 1,031, because both included a photo from inside the exam room.
Two posts published without captions reached 1,718 and 4,284 with 14 and 44 shares. Whatever those photos were, they traveled. Every post now ships with copy so that reach converts to a phone call.
A pediatric office is a relationship business with a built-in referral loop: parents talk to parents. Social media for a pediatric practice should show the people the child will see, the room the child will sit in, and the fact that the practice is taking new families. Preferred Pediatrics' first 15 weeks are the clearest example in the Make Waves Marketing portfolio of that principle producing reach. It also stands in contrast to a specialty surgical practice the agency manages, where education posts dominate the calendar and reach per post is a fraction of this. The difference comes down to the number of people in the photos.
Make Waves Marketing is a digital marketing agency in Thibodaux, Louisiana and Jacksonville, Florida. Services include social media management, web design and development, video production, SEO, and AI advisory. The agency designed the Preferred Pediatrics website and holds Wix Studio League recognition as one of the top 200 web designers in the United States. Healthcare clients include Preferred Pediatrics, Spine Specialists of Louisiana, South Louisiana Medical Associates, and Start Corporation.
If you run a pediatric, family medicine, or dental practice and want to know what your first 90 days on social media could look like, request a free audit.