How a Weekly Meet the Team Series Became the Top Six Posts for a Houma Industrial Repair Shop
Arrow Equipment & Repair grew Facebook 19% in nine months after Make Waves Marketing launched a Meet the Team series that produced its top six posts.
Make Waves Marketing manages Facebook and LinkedIn for Arrow Equipment & Repair, a Houma, Louisiana industrial repair shop founded in 1987 that services hydraulic, pneumatic, compressor, calibration, and mechanical equipment for Gulf Coast oilfield, marine, and industrial operators. In the first nine months of the engagement, December 2025 to September 2026, the Facebook page grew from 483 to 576 followers, a gain of 19.3%, and a weekly Meet the Team Monday series produced the six highest-reach posts of the period, including a co-owner spotlight that reached 7,583 people. All results are organic.
Where Arrow Equipment & Repair started
An industrial repair shop's customers are maintenance managers who already have a vendor. Arrow needed social media to introduce the people behind a 38-year-old shop that had just changed generations, explain the full service list since many customers knew Arrow for one repair type only, recruit mechanics and technicians in the Houma market, and establish a LinkedIn presence for oilfield and marine buyers.
About the shop
Arrow Equipment & Repair has served Gulf Coast industry from Houma, Louisiana since 1987. The shop rebuilds hydraulic cylinders with a three-to-five-day turnaround, repairs pneumatic systems, sells, installs, and services ELGi rotary screw air compressors as an authorized distributor, performs pressure testing and calibration with compliance documentation, handles mechanical and heavy equipment repair including dozer undercarriage replacement, and machines parts in-house on a Kingston vertical mill and metal lathe. Ownership passed from father to daughter in 2021, when Shelley Gros became co-owner alongside Chad Chatagnier.
Post types ranked by reach
Make Waves Marketing reviewed all 43 Facebook posts from March 1 to September 1, 2026. One series dominated, with two supporting post types.
1. Meet the Team Monday
| Post | Date | Reach | Reactions | Comments |
|---|---|---|---|---|
| Chad Chatagnier, Co-Owner (13 years) | Apr 27 | 7,583 | 123 | 12 |
| Beau Sullivan, Outside Sales (new hire) | Jul 20 | 5,860 | 324 | 2 |
| Shelley Gros, Co-Owner (father-to-daughter transition, 25 years) | Mar 30 | 2,563 | 86 | 3 |
| James Leger IV, Air Compressor Technician (2 years) | Aug 3 | 1,985 | 102 | 1 |
| Dale Foret, Hydraulic & Pneumatic Mechanic (15 years) | Jun 29 | 1,646 | 14 | 0 |
| Jeremy Watkins, Shop Foreman (12 years) | Jun 1 | 1,390 | 61 | 1 |
| Chris Roberts, Mechanic (5 years) | Aug 24 | 1,280 | 15 | 1 |
| Randy Rodrigue, Outside Sales (3 years) | May 18 | 989 | 16 | 1 |
Eight spotlights averaged 2,900 reach on a page with under 600 followers. Each post names the person, role, tenure, favorite part of the job, and something from outside work. Employees share their own posts, and customers who know them comment. The co-owner posts told the ownership-transition story without a press release.
2. Hiring and capability with specifics
| Post | Date | Reach | Reactions | Shares |
|---|---|---|---|---|
| Mechanic and Mechanic Helper hiring (46 hours, benefits, apply in person) | Aug 20 | 2,716 | 31 | 29 |
| Downtime is expensive: five services under one roof, 38 years | Jul 22 | 1,309 | 41 | 8 |
| Five warning signs a hydraulic cylinder is failing | Jul 16 | 1,141 | 37 | 12 |
| Houma Invitational Oilman's Tournament | May 26 | 909 | 34 | 0 |
| ELGi authorized distributor, compressor sales and install | Aug 30 | 686 | 25 | 4 |
The hydraulic warning signs post earned 12 shares from maintenance managers passing it to crews. Capability posts with a number, 38 years, five services, a 3-to-5-day turnaround, beat the ones with a slogan.
3. Job photos with the equipment named
| Post | Date | Reach | Reactions |
|---|---|---|---|
| ELGi EQ-37 50 HP compressor install in Houma | Aug 18 | 561 | 13 |
| Chart recorder repaired and calibrated | Jul 7 | 565 | 14 |
| Hydraulic cylinder components prepped | Jun 22 | 595 | 6 |
| Cylinder rebuild turnaround, 3 to 5 days | Sep 1 | 509 | 37 |
| Undercarriage inspection | Mar 9 | 466 | 7 |
| CAT D6N dozer undercarriage replacement | Jun 9 | 283 | 13 |
Reach on these stays modest, but they carry the equipment names, ELGi, Enerpac, CAT D6N, Kingston mill, that buyers search and show the work to prospects checking the page.
Nine-month results
Facebook followers grew from 483 to 576 in the first nine months (December 2025 to September 2026), a gain of 19.3%, and from 517 to 576 in the last six months. LinkedIn launched during the period, growing from 1 to 11 followers in both windows. Facebook posts published totaled 59 over nine months and 43 over the last six months. Total Facebook post reach reached 45,550 over nine months and 38,479 over the last six months. The highest single-post reach in both windows was 7,583, the co-owner Chad Chatagnier Meet the Team Monday post on April 27, 2026. The highest single-post reactions in both windows was 324, the Beau Sullivan Meet the Team Monday post on July 20, 2026.
Source: Metricool analytics export, September 2, 2026.
What reached fewer people
| Post type | Typical reach | Adjustment |
|---|---|---|
| Slogan posts ("Built to perform," "Where the work gets done," "Accuracy matters") | 90 to 106 | Retired; every post now names a job, a person, or a piece of equipment |
| National Safety Month | 82 | Retired |
| Generic "one shop, every service" statements | 146 to 177 | Reduced to one per quarter, rewritten with the 38-year and 3-to-5-day numbers |
| Holiday greetings | 115 to 206 | Kept to July 4 and Christmas |
| Posts with no caption | 68 to 267 | Every post ships with copy |
The monthly process
Meet the Team Monday runs every other week, with a standing five-question intake collected from the office manager. Two posts run per week on Facebook, with capability, hiring, and leadership posts mirrored to the new LinkedIn page. Job photo intake comes from the shop floor with equipment make and model recorded for the caption. Hiring posts are written as full job listings with hours, benefits, and a direct contact, and monthly reporting covers reach, engagement, follower change, and top posts.
Project details
Client: Arrow Equipment & Repair. Location: 309 Venture Blvd., Houma, Terrebonne Parish, Louisiana. Industry: industrial equipment repair, including hydraulic cylinder rebuilds, pneumatic repair, air compressor sales and service (ELGi authorized distributor), calibration and pressure testing, mechanical repair, and machining. Founded: 1987, with ownership passed from father to daughter, Shelley Gros, in 2021, alongside co-owner Chad Chatagnier. Audience: oilfield, marine, and industrial operators across the Gulf Coast, plus skilled trade job seekers. Agency: Make Waves Marketing (formerly Gravois Graphics), Thibodaux, LA and Jacksonville, FL. Services provided: social media management, including content strategy, the Meet the Team series, copywriting, LinkedIn launch, scheduling, and monthly reporting. Platforms: Facebook, LinkedIn. Tools: Metricool. Reporting period: December 2, 2025 to September 1, 2026. Paid media: none.
Questions industrial companies ask
How fast did Arrow Equipment & Repair's Facebook page grow? From 483 followers on December 2, 2025 to 576 on September 1, 2026, a gain of 19.3% in nine months with no paid promotion.
What social media content works for an industrial repair shop? Employee spotlights. Arrow's Meet the Team Monday series produced the six highest-reach posts of the period, averaging 2,900 reach per post on a page with under 600 followers.
What was Arrow's most successful post? An April 27, 2026 Meet the Team Monday spotlight on co-owner Chad Chatagnier reached 7,583 people. The most-reacted post introduced new outside salesperson Beau Sullivan on July 20, 2026, with 324 reactions.
Why does an employee spotlight outperform a service post? Employees and their families share posts about themselves, and customers who know the person comment. A service post has no one to share it, and the spotlight also tells the customer who will answer the phone.
Does Make Waves Marketing use paid ads for these results? No. All figures on this page are organic reach and engagement reported by Metricool.
Does Make Waves Marketing work with other industrial service companies? Yes. The agency manages social media for Express Supply & Steel, Foret Group, LeBlanc Brothers, Adriatic Marine, and Waguespack Oil in South Louisiana, and serves Northeast Florida from its Jacksonville office.
Work with Make Waves Marketing
Make Waves Marketing provides social media management, web design, video production, SEO, and AI advisory services to industrial, oilfield, marine, healthcare, and nonprofit clients in Louisiana and Florida. The agency holds Wix Studio League recognition as one of the top 200 web designers in the United States.
If you run a repair shop, machine shop, or equipment dealer and want to know which posts are worth your time, request a free social media audit.
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