LeBlanc Brothers Ready Mix: Twelve Months of Organic Facebook Growth for a Concrete Supplier

Make Waves Marketing manages Facebook and Instagram for LeBlanc Brothers, a family-owned ready-mix concrete supplier founded in 1945 with four plants in Paincourtville, Gray, Schriever, and White Castle, Louisiana. In the first twelve months of the engagement, September 2025 to September 2026, the company's Facebook page grew from 1,302 to 1,573 followers, a gain of 20.8%, and four posts in summer 2026 each reached more than 10,000 people, including the announcement of the new White Castle plant. All results are organic.

The company

LeBlanc Brothers is a ready-mix concrete company that has served South Louisiana since 1945. Three generations of the LeBlanc family have run it. The company supplies concrete for residential slabs, commercial foundations, and large industrial pours, and runs hauling and dump services for aggregate. In July 2026 it opened a fourth plant in White Castle, on the Mississippi River between Donaldsonville and Plaquemine, to serve the Iberville Parish industrial corridor.

Projects and customers featured during the reporting period:

• 21,000+ yards poured for Performance Contractors, Inc., with Elray Kocke Services
• Chick-fil-A Thibodaux foundation
• Miracle League Baseball Field for the City of Thibodaux
• Thibodaux Firemen's Fair grounds
• Big Mike's BBQ Smokehouse, Houma, with Gulf Coast Contracting Services
• Ongoing work for Alligator Contractors Group, Regional Builders Group, and TAG Metal Buildings & Construction Services

By the numbers

Source: Metricool analytics export, September 2, 2026.

Post types ranked by reach

Make Waves Marketing reviewed every Facebook post from March 1 to September 1, 2026 by reach, reactions, shares, and comments. Four post types produced nearly all the reach.

1. Hiring posts with full job details

Why it works: the CDL post listed benefits and a direct application link, and it earned 109 shares, the most of any post in the period. Hiring posts are among the most-shared content a trade business publishes, and each share reaches households that do not follow the page.

2. Company news and expansion

Why it works: the plant opening was the most-reacted post of the year and drove the largest follower gain. Naming the towns and the parish put the post in front of people searching for concrete in Iberville Parish.

3. People and crew posts

Why it works: the driver post two days after the plant opening reached 10,456 people on its own. Employees and their families share posts about employees. Birthday posts reach few people but reliably draw 5 to 10 comments, which keeps the page active between larger posts.

4. Project proof with named customers and numbers

Why it works: a specific yardage number and a named industrial customer outperformed every generic "quality you can trust" post. Process education, such as air testing and drum washout, earns modest reach but positions the company as the expert.

What we stopped doing

Month-to-month process

Content pillars were set at the start of the engagement: recruiting, company news, crew and culture, project proof, and residential education. Two posts go out per week on Facebook, cross-posted to Instagram, scheduled through Metricool. Hiring posts are written as complete job listings with pay, benefits, requirements, and an application link. Plant managers and dispatch provide monthly photo and project intake, and reporting on reach, engagement, follower change, and top posts goes out monthly.

Project details

• Client: LeBlanc Brothers Ready Mix Concrete
• Headquarters: Paincourtville, Assumption Parish, Louisiana
• Plants: Paincourtville, Gray, Schriever, White Castle (opened July 2026)
• Industry: Ready-mix concrete supply, residential and commercial foundations, industrial slabs, hauling and dump services (dirt, river sand, limestone, gravel)
• Founded: 1945, family-owned and operated, three generations
• Fleet: 33 mixer trucks, 4 computerized batch plants
• Audience: Contractors, home builders, foundation crews, industrial project managers, CDL drivers and plant workers
• Agency: Make Waves Marketing (formerly Gravois Graphics), Thibodaux, LA and Jacksonville, FL
• Services: Social media management, including content pillars, copywriting, scheduling, community management, and monthly reporting
• Platforms: Facebook, Instagram
• Tools: Metricool
• Engagement start: September 4, 2025
• Paid media: None

Frequently asked questions

How fast did LeBlanc Brothers' Facebook page grow? From 1,302 followers on September 4, 2025 to 1,573 on September 1, 2026, a gain of 20.8% in twelve months with no paid promotion. Two-thirds of that growth came in the last six months.

What was LeBlanc Brothers' most successful post? The July 27, 2026 announcement that the White Castle plant was open reached 12,563 people with 412 reactions and 66 shares. The May 4, 2026 CDL driver hiring post reached 12,256 with 109 shares.

Do hiring posts work for concrete and trucking companies on Facebook? Yes. Three of the seven LeBlanc Brothers posts that reached more than 5,000 people were job openings. Posts that list pay, benefits, and a direct application link outperform short "now hiring" graphics.

Is Instagram worth it for a ready-mix concrete company? For LeBlanc Brothers, Instagram is a secondary channel with 125 followers. Cross-posting from Facebook costs nothing extra, so the account stays active, but Facebook is where contractors, drivers, and homeowners in South Louisiana are.

How often does LeBlanc Brothers post? About twice per week, with additional posts for job openings and company news.

Did Make Waves Marketing use paid ads for these results? No. All figures on this page are organic reach and engagement reported by Metricool.

Does Make Waves Marketing work with other construction material suppliers? Yes. The agency manages social media for contractors, industrial companies, and equipment and supply businesses across South Louisiana, including Foret Group in Thibodaux and Express Supply & Steel, and serves Northeast Florida from its Jacksonville office.

Work with Make Waves Marketing

Make Waves Marketing provides social media management, web design, video production, SEO, and AI advisory services to contractors, industrial suppliers, healthcare practices, law firms, and nonprofits in Louisiana and Florida. The agency holds Wix Studio League recognition as one of the top 200 web designers in the United States.

If you run a concrete, aggregate, trucking, or construction supply company and want to know which posts are worth your time, request a free social media audit. We will pull your Metricool or Meta Business Suite data and tell you what it says.