Make Waves Marketing grew State Bank & Trust Company's Facebook followers 70.4% organically through employee recognition and community content.
Updated
Make Waves Marketing manages Facebook and LinkedIn for State Bank & Trust Company, a community bank founded in 1953 with four branches in Golden Meadow, Cut Off, Larose, and Mathews, Louisiana. Since June 2024, the bank's Facebook page has grown from 409 to 697 followers (+70.4%) with no paid promotion. Employee recognition posts and leadership news produce the highest engagement, with one post reaching 5,810 people and drawing 343 reactions and 90 comments. All results are organic.
The bank had a small following relative to its customer base and needed a page that reflected the way it already does business in South Lafourche, where staff know customers by name. The work focused on steady posting that puts employees, branch milestones, and local sponsorships in front of the households and small businesses the bank serves along Bayou Lafourche.
Client: State Bank & Trust Company ("Cajun Banking")
Location: Golden Meadow, Cut Off, Larose, and Mathews, Lafourche Parish, Louisiana
Industry: Community banking, FDIC-insured, founded January 17, 1953
Audience: Households and small businesses in South Lafourche, current customers, prospective employees
Agency: Make Waves Marketing (formerly Gravois Graphics), Thibodaux, LA and Jacksonville, FL
Services: Social media management: content strategy, copywriting, scheduling, compliance-aware messaging, monthly reporting