Deep South Oil & Vinegar: Early Results After Six Weeks
Six weeks into managing social media for Deep South Oil & Vinegar in Houma, Make Waves Marketing grew Facebook followers 4% with zero paid spend.
Historical case study. Results and account practices below describe the original reporting periods ending September 1, 2026, using Metricool data exported September 2, 2026. They are not current performance figures or commitments to future work.
Make Waves Marketing started managing Facebook and Instagram for Deep South Oil & Vinegar on July 23, 2026. Six weeks is too short for a full case study, so this is a field note. It preserves the original six-week reporting window.
The shop
Deep South Oil & Vinegar is a specialty food store at 412 Corporate Drive in Houma, Louisiana. It sells infused olive oils and balsamic vinegars, including Black Garlic Dark Balsamic, Tuscan Herb, Italian Lemon, Blackberry Ginger, Watermelon, and white balsamics in coconut, pineapple, and white peach. The shop also carries bread dipping blends, bread and scone mixes, hot chocolate, Averie's Apiary local honey, Kajun Loaded Tea, kitchen gifts, and a Blind Date with a Book rack. Bottles can be brought back for refills. The shop has been open nearly 14 years, and owner Sandy, a Houma native, has owned it for more than nine.
Six weeks by the numbers
| Metric | Jul 23 to Sep 1, 2026 |
|---|---|
| Facebook followers | 4,332 to 4,504 (+172, +4.0%) |
| Instagram followers | 431 to 436 |
| Posts published (agency and owner combined) | 36 |
| Agency-written posts | 13 |
| Highest reach | 28,593 (Meet Sandy, Aug 19) |
| Paid promotion | None |
One post did most of the work
On August 19 the agency published a first-person introduction to Sandy: wife, mother, grandmother, Houma native, 14 years of the shop, nine as owner. It reached 28,593 people, six times the page's follower count, with 669 reactions, 77 shares, and 56 comments. The page gained more followers in the ten days after that post than in the previous four weeks.
The next-best agency post, a Hosting 101 bread-dipping appetizer how-to on August 21, reached 3,229 with 68 reactions and 9 shares. The unusual-flavors post covering coconut, pineapple, and white peach balsamics reached 2,569. The bottle refill reminder reached 1,497. The combo-of-the-month posts reached 822 and 926, and the September one drew 8 comments.
What the owner's own posts tell us
Sandy also posts to the page herself, and that is useful data. Her product restocks and sale posts, covering jar openers, bowl cozies, scone mixes, hot chocolate, honey straws, and loaded tea, reach 300 to 1,100 people. Her posts with no caption reach 80 to 335. A request for egg cartons reached 1,086 with 11 reactions, which says something about how much the audience likes hearing from her directly.
The September 2026 plan proposed keeping both voices on the page: Sandy for restocks, sales, and community asks, and Make Waves Marketing for product education, recipes, hosting content, and the monthly pairing. Every post gets a caption and the shop address.
Plans recorded in September 2026
The original review proposed testing holiday gift sets and recipe content during September through December, with another owner-voice post in October. A six-month review was proposed for January 2027. This historical study does not report that those plans were completed or that online orders increased.
Short answers
How fast did the page grow? 172 Facebook followers in six weeks, a 4% gain, most of them in the ten days after the owner introduction post.
What was the top post? A first-person "Meet Sandy" post on August 19, 2026: 28,593 reach, 669 reactions, 77 shares, 56 comments.
Was it paid? No. All figures are organic, from Metricool.
Who runs the page? Both the owner and Make Waves Marketing, on a shared calendar.
About Make Waves Marketing
Make Waves Marketing is a digital marketing agency in Thibodaux, Louisiana and Jacksonville, Florida offering social media management, web design, video production, SEO, and AI advisory. It holds Wix Studio League recognition as one of the top 200 web designers in the United States and manages social media for retail and food clients including Wag-A-Pak and Deep South Oil & Vinegar.
Data pulled from Metricool on September 2, 2026.
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