Four Horsemen Tackle: Six Months of Organic Facebook Growth for a Louisiana Fishing Brand
See how Four Horsemen Tackle grew Facebook followers 10.8% and reached 356,643 people in six months with organic social media from Make Waves Marketing.
Four Horsemen Tackle makes popping corks, Boom Boom Shrimp soft plastics, weedless spoons, and jig heads for inshore anglers chasing speckled trout and redfish along the Gulf Coast. The products are made in Louisiana and sold direct at 4horsementackle.com and through tackle shops. In late February 2026 the company hired Make Waves Marketing to run its Facebook and Instagram. This is what the first six months looked like, using data from Metricool.
The headline numbers
Between February 25 and September 1, 2026, with zero paid promotion:
- Facebook followers grew from 12,308 to 13,632, a gain of 1,324 (+10.8%)
- Instagram followers grew from 4,690 to 4,814
- 49 Facebook posts were published, roughly two per week
- 17 of those posts reached more than 9,000 people each
- The top post reached 64,673 people, more than four times the page's follower count
- Total Facebook post reach across the period: 356,643
For a consumer product brand with an online store, that reach is the funnel. Every post carries the website or a product name.
A timeline of what moved
March. The account opened with product education. Boom Boom Shrimp color-by-water-condition posts (Sea Biscuit over shell, Ice in clear water, Glow in dirty water) each reached between 9,000 and 10,500 people. A Louisiana Outdoor Expo booth announcement at Lamar-Dixon in Gonzales reached 2,711 and drew 10 comments from anglers saying they would stop by. The 3-inch Bombshell Pro Series cork, with its uncrimped titanium wire, reached 9,885 with 110 reactions.
April. The biggest post of the period was a photo of custom-branded popping corks shipping to a business customer, posted April 8. It reached 64,673 people, drew 274 reactions and 54 comments, and turned the custom cork program into a lead source: other businesses asked for pricing in the comments. Six days earlier, a photo of a customer's rod rack rigged entirely with Four Horsemen corks reached 17,170. The ready-to-fish Pop Pop Boom combo reached 10,480.
May. Sea Biscuit Boom Boom Shrimp with a speckled trout reached 14,249. A sunrise-on-the-water photo asking "what setup are you throwing" reached 9,033 with 120 reactions and 12 comments. A Memorial Day post reached 2,267 with 84 reactions, the best holiday post of the year.
June. Two custom cork posts (Tiger Truck Stop and a seven-customer batch) reached 1,938 and 14,674. A photo of Four Horsemen corks catching trout in Mexico reached 10,134 with 188 reactions and 20 comments. A restock announcement for the 3-inch corks reached 11,995.
July. New product month. The Gold Spoon launch on July 26 reached 12,821 with 151 reactions, 23 shares, and 21 comments. A follow-up three days later with three named captains and their redfish reached 9,927 with 167 reactions. The Baby Boom Boom Shrimp reached 16,349 on July 14. Another custom cork batch reached 9,673. Shark Week reached 4,004.
August. The Oval Armor Popping Cork launch reached 5,725 with 15 comments. Boom Boom Shrimp in Sea Biscuit reached 12,969. The Bombshell Pro Series in Old School reached 4,461 with 15 comments. Apparel launched September 1 at 642 reach, the lowest product post of the period.
Which post types performed
| Post type | Posts | Reach range | What drove it |
|---|---|---|---|
| Custom branded corks for business customers | 5 | 1,938 to 64,673 | Business owners tagging partners, other businesses asking for pricing |
| Product education by water condition | 8 | 8,935 to 14,249 | Anglers saving and sharing color guides |
| New product launches (spoons, Oval Armor cork, Baby Boom Boom) | 4 | 1,929 to 16,349 | Comments asking where to buy; 23 shares on the spoon launch |
| Customer catch photos with the setup named | 12 | 1,641 to 17,170 | Anglers tagging fishing partners |
| Captain and guide features | 2 | 9,927 to 10,134 | Named captains sharing to their own audiences |
| Apparel | 1 | 642 | New category; too early to judge |
| Holidays | 3 | 1,019 to 2,267 | Memorial Day outperformed July 4 two to one |
What we changed along the way
Early in the engagement, product posts leaned on adjectives. By April the copy shifted to specifics that anglers repeat to each other: 130-pound SPRO swivel, uncrimped titanium wire, death-grip jig head, 24 to 36 inches under the cork. Reach on product posts roughly doubled after the shift.
The custom cork program was not part of the original content plan. After the April 8 post reached 64,673, it became a recurring feature and now produces business inquiries by email.
Review request posts reach a fraction of what catch photos reach. They stay in the calendar once a month as a low-cost ask, not because they perform on Facebook.
Who is Four Horsemen Tackle?
Four Horsemen Tackle is a Louisiana fishing tackle company. Its core products are the 3-inch Popping Cork (including Bombshell Pro Series, Armored, and Oval Armor versions), Boom Boom Shrimp and Baby Boom Boom Shrimp soft plastics in colors like Sea Biscuit, Ice, Glow, Old Faithful, Trout Snack, and Brown Shrimp, Double Metal Guard Weedless Spoons in gold, smoke, and scale-pattern gold, and the Pop Pop Boom ready-to-fish combo with a 20-pound Seaguar fluorocarbon leader. The company also produces custom-branded corks for businesses and exhibits at the Louisiana Outdoor Expo. Tagline: "The best-sounding, most durable popping cork on the water."
How Make Waves Marketing runs the account
Two posts a week on Facebook, mirrored to Instagram. Photo intake comes from customers, captains, and the shop. Every product post names the product, the color, and the fish. New launches get an announcement post and a follow-up with real catches within a week. Reporting goes out monthly with reach, engagement, follower change, and top posts.
Questions people ask about fishing tackle marketing
How many followers did Four Horsemen Tackle gain? 1,324 on Facebook (+10.8%) and 124 on Instagram between February 25 and September 1, 2026, with no paid promotion.
What was the best-performing post? An April 8, 2026 photo of custom-branded popping corks shipping to a business customer reached 64,673 people with 274 reactions and 54 comments.
What kind of Facebook content works for a fishing tackle brand? Product education tied to water conditions, customer catch photos with the setup named, new product launches with real fish in the follow-up, and business-to-business features like custom branded gear. Sixteen Four Horsemen posts reached more than 9,000 people in six months.
Does Make Waves Marketing handle the online store or ads? Make Waves Marketing manages the social media content and reporting. No paid ads were used in this period. The results above are organic.
Does Make Waves Marketing work with other outdoor and consumer brands? Yes. The agency works with retail, outdoor, food, and consumer product businesses across South Louisiana and serves Northeast Florida from its Jacksonville office.
Talk to Make Waves Marketing
Make Waves Marketing is a full-service digital marketing agency with offices in Thibodaux, Louisiana and Jacksonville, Florida. Services include social media management, web design, video production, SEO, and AI advisory. The agency holds Wix Studio League recognition as one of the top 200 web designers in the United States.
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