A fractional marketing team gives a company marketing leadership and execution on an ongoing part-time basis. Make Waves Marketing sets the direction, produces the work in house, publishes it on a calendar, and reports on what it returned, for businesses across Louisiana and in Jacksonville, Florida.
Updated
From 16 client reviews on our Google Business Profile.
Named clients, real numbers, and the posts and pages behind them.
Office at 203 West Second St. in Thibodaux, with our founder based in Jacksonville.
Web, video, photography, social, and search handled by our own team.
When a fractional marketing team makes sense.
Marketing is spread across vendors
A web shop, a videographer, and a social freelancer each own a piece, and the pieces do not line up.
Internal capacity has run out
One person is handling marketing alongside another full-time job, so the work happens when there is time left over.
Execution is inconsistent
Good months follow quiet months, campaigns start and stall, and the calendar depends on who remembers it.
Growth goals have no plan behind them
The revenue target is set, and nothing connects it to what gets published, produced, or measured.
Nobody owns the whole effort
Every channel has a helper and no one is accountable for how the channels work together.
Three ways companies work with us.
Marketing Leadership
Who it fits: Companies with people who can execute and nobody setting direction.
Ownership: We own strategy, priorities, and review. Your team or your vendors do the production.
Support: Planning sessions, a written marketing plan, campaign direction, vendor oversight, and monthly performance review.
Fractional Marketing Team
Who it fits: Companies with a growth goal and no internal marketing department.
Ownership: We own direction and the majority of execution, working alongside whoever you have in house.
Support: Strategy, website work, video and photography, social content, search, reporting, and a named point of contact you can call.
Outsourced Marketing Department
Who it fits: Companies that want marketing handled end to end.
Ownership: We own the function: leadership, production, publishing, and measurement.
Support: Everything in the fractional model, plus the day to day operating rhythm, calendars, asset library, and channel management.
Not sure which of the three fits your company? Answer six questions and get a recommendation in about two minutes.
Take the Marketing Team Fit AssessmentWhat the team covers.
Web Design & Conversion
Custom sites built by our team around messaging, page structure, mobile usability, and a clear next step on every page.
Explore →Video & Photography
Brand films, recruiting video, short-form cuts, and brand photography shot on location at your yard, plant, job site, or office.
Explore →Social Media & Content
Strategy, content production, publishing, and community management on a steady monthly cadence.
Explore →SEO & AI Search
Local search structure, technical foundations, schema, content, and visibility in AI answer engines.
Explore →AI Consulting & Automation
Where AI belongs in your marketing operation, what to automate, and what still needs a person signing off.
Explore →Designing Marketing Collateral
Sales sheets, proposals, trade show material, and branded templates your team can reuse without redesigning them.
Explore →How the engagement works.
- Step 1
Assess the current marketing operation
We review the website, search visibility, social channels, assets, vendors, and whatever reporting exists, then tell you what is working and what is not.
- Step 2
Set priorities and responsibilities
We write down what matters this quarter, who does each piece, and what we handle versus what stays with your team.
- Step 3
Build and execute the plan
Production runs on a calendar: site work, shoots, content, search, and campaigns, published on a schedule rather than in bursts.
- Step 4
Measure performance and improve the work
A monthly review of what ran and what it produced, followed by the next set of priorities.
The first 90 days.
Weeks 1 to 3: discovery and plan
Interviews with your leadership and sales team, an audit of the site, search, and social, a look at your assets and vendors, and a written plan with priorities for the quarter.
Weeks 3 to 8: foundations and production
Fix what is blocking results first, usually the website, messaging, and local search structure. Book a photo and video day so every channel draws from the same library, then start the content calendar.
Weeks 8 to 12: launch and measure
Launch the site work, publish on a steady cadence, confirm analytics and Google Business Profile are recording correctly, and review the first performance report together.
After 90 days: ongoing priorities
The plan moves from setup to a running cycle of production, publishing, measurement, and the next quarter of priorities.
Four ways to staff marketing.
| Internal marketing hire | Multiple independent vendors | Fractional Marketing Team | Outsourced Marketing Department | |
|---|---|---|---|---|
| Leadership | One person, usually also doing the production work | Falls to you by default | Senior direction from our side, set with you | We own the function end to end |
| Execution capacity | Limited to one skill set | Broad, but split across separate teams | Web, video, social, and search from one team | Full production plus day to day operations |
| Coordination | Internal, plus managing outside help | You coordinate every handoff | Handled inside our team | Handled inside our team |
| Speed | Depends on hiring and ramp-up time | Depends on each vendor's queue | Work starts on an agreed calendar | Work starts on an agreed calendar |
| Best fit | Companies with enough volume for a full-time role and a leader above it | Companies with one specific need at a time | Companies with a growth goal and no marketing department | Companies that want marketing handled for them |
Engagements where one team carried the work.
Foret Group
A commercial construction company in South Louisiana needed a new website and a consistent presence for hiring and project news.
Our role: Web design plus ongoing social media management.
Capabilities delivered: Website design and build, social content, publishing.
Outcome: LinkedIn up 67% and Facebook up 17% organically while the new site, foretgroup.com, launched in March 2026.
Read the Foret Group case study →Adriatic Marine
An offshore vessel operator wanted its fleet, safety record, and crew visible to customers and job candidates.
Our role: Social media management across Facebook and LinkedIn.
Capabilities delivered: Content strategy, production, publishing, reporting.
Outcome: Facebook up 60% and LinkedIn up 251% with organic content built around fleet safety and crew recognition.
Read the Adriatic Marine case study →Bolton Equipment Services
A Thibodaux forklift dealer needed a website that matched the business and a social presence in its own market.
Our role: Custom website design and build, plus social media management.
Capabilities delivered: Web design and development, social content, publishing.
Outcome: In the first 120 days of social media, four Meet the Team posts produced roughly 60% of all reach, with the top post reaching 6,678 people organically.
Read the Bolton Equipment Services case study →What clients say about working this way.
Professional, responsive, and they truly listened to our needs. The final product exceeded our expectations, clear and on-brand from day one.
David and his team helped us take a concept and turn it into reality. He took our vision and made it better, and was with us every step of the way.
Fractional marketing questions.
Start with a conversation.
On the call we look at your website, search visibility, and current channels, ask what you are trying to grow this year, and tell you which of the three engagement models fits. You leave with our read on priorities, and we follow up with a written scope.