Foret Group Case Study: Social Media for a Commercial Construction Company in South Louisiana

Make Waves Marketing manages Facebook, Instagram, and LinkedIn for Foret Group, a commercial construction, commercial landscaping, facility maintenance, and waste management company headquartered in Thibodaux, Louisiana. Since June 2024, Foret Group's LinkedIn following has grown 67% and its Facebook page 17%, with hiring posts and named project spotlights producing the highest reach. Make Waves Marketing also designed and built the company's website, which launched in March 2026. All results on this page are organic.

Where Foret Group started

A multi-division contractor has two audiences on social media that want different things. Property owners and public agencies want proof of completed work. Job seekers want to know who is hiring and what the crew culture is like. Foret Group needed a content program that kept a consistent two-post-per-week cadence across Facebook, LinkedIn, and Instagram without pulling field staff away from jobs, turned completed and in-progress projects into public proof for future bids, filled open positions for foremen, operators, drivers, mechanics, and office staff in a tight South Louisiana labor market, and presented four divisions as one brand.

About Foret Group

Foret Group is a family of companies based in Thibodaux, Louisiana. Divisions include commercial construction and civil site work through Foret Contracting Group, commercial landscaping design and grounds maintenance, facility operations and maintenance, and dumpster rental through Geaux Waste.

Projects featured on social media during the reporting period include the Lafourche Parish School Board Bus Fleet Facility, a ground-up transportation and maintenance hub; Bayou Country Sports Park, a build for Terrebonne Parish Consolidated Government; Houma Fire Department Airbase Station site work and paving; the Lafourche Parish Sheriff's Office Work Release temporary housing facility in Raceland; Second Harvest Food Bank and St. Elizabeth of Hungary Community Kitchen; the Cardiovascular Institute of the South 26,000-square-foot expansion, completed in 2020; St. Thomas Aquinas Catholic Church, in progress; and a Make-A-Wish bedroom build with DDG, The Cabinet Shoppe, Extreme Painting, and Sherwin-Williams.

The system Make Waves Marketing put in place

• Two posts per week, cross-posted to Facebook, LinkedIn, and Instagram through Metricool, with LinkedIn copy adjusted for a B2B reader
• Monthly project intake with Foret leadership to collect site photos, project names, client names, and open positions
• Hiring posts written as job descriptions, with role, location, requirements, and a direct application link, because complete posts get shared more than teasers
• Project spotlights that name the client, the parish, the scope, and the value when the client allows it
• Monthly reporting on reach, engagement, follower change, and top posts by platform

Results since June 2024

Source: Metricool analytics export, September 2, 2026.

For a B2B contractor with 455 LinkedIn followers, roughly 1,100 interactions on 8,300 impressions is an engagement rate above 13%. That is the number a commercial construction company should care about more than follower count.

What kind of posts work for a construction company?

Make Waves Marketing reviewed all 43 Facebook posts from March 1 to September 1, 2026. Four post types carried the account.

1. Hiring posts

Why it works: five of the top seven posts by reach were job openings. People tag friends who need work, and every share puts the Foret name in front of a household that does not follow the page. For a contractor, recruiting posts are the cheapest brand awareness available.

2. Project spotlights with named public clients

Why it works: naming the client, the parish, and the dollar value gives the post a reason to exist beyond "look at our work." Public projects also get shared by the agencies themselves. On LinkedIn, the Bus Fleet Facility post produced 141 interactions in one day, the highest of the period.

3. People and community stories

Why it works: the flat tire story had the most reactions of any post in six months. Stories about specific employees doing specific things outperform statements about values.

4. Division cross-promotion

Why it works: moderate reach, but these posts do the job of explaining that the landscaping company and the construction company and the dumpster company are the same people.

Posts that underperformed and how the mix changed

Questions contractors ask about social media marketing

Which social media platform works best for a commercial construction company? For Foret Group, Facebook produces the most reach because hiring posts spread through South Louisiana households. LinkedIn produces the highest engagement rate and reaches the property owners, parish officials, and general contractors who award work. Both are needed. Instagram is a secondary channel for project photography.

How much did Foret Group's LinkedIn following grow? From 272 followers on June 26, 2024 to 455 on August 31, 2026, a gain of 67.3%, with no paid promotion.

What was Foret Group's most successful post? The June 24, 2026 Administrative Assistant hiring post reached 12,821 people on Facebook with 55 shares. The most-engaged post was a March 15, 2026 story about three employees who stopped to fix a stranded nurse's flat tire, which earned 107 reactions.

Do hiring posts on social media actually work for contractors? Yes. Five of Foret Group's top seven Facebook posts by reach in 2026 were job openings, and the two largest reached 12,821 and 3,888 people. Complete job descriptions with an application link outperform short "we're hiring" graphics.

How often does Foret Group post? Twice per week, cross-posted to three platforms, with additional posts when a position opens or a project reaches a milestone.

Did Make Waves Marketing also build Foret Group's website? Yes. Make Waves Marketing designed and built foretgroup.com, which launched March 19, 2026, with a project portfolio, service pages for each division, and an online careers application.

Does Make Waves Marketing use paid ads for these results? No. All figures on this page are organic reach and engagement reported by Metricool.

Does Make Waves Marketing work with contractors outside Thibodaux? Yes. The agency works with construction, industrial, and equipment companies across South Louisiana, including Houma, Gonzales, and Covington, and in Northeast Florida from its Jacksonville office.

Engagement at a glance

Work with Make Waves Marketing

Make Waves Marketing provides social media management, web design, video production, SEO, and AI advisory services to contractors, industrial companies, healthcare practices, law firms, and nonprofits in Louisiana and Florida. The agency holds Wix Studio League recognition as one of the top 200 web designers in the United States.

If you run a construction, landscaping, or industrial services company and want to know which of your posts are working, request a free social media audit. We will pull your Metricool or Meta Business Suite data and tell you what it says.