Most agencies have never been on a jobsite.
Construction marketing is different. Your customers are project owners, GCs, and public agencies - not consumers. Your sales cycle is months, your portfolio is your sales deck, and a generic agency that pitches you the same Instagram strategy they pitched a med spa last Tuesday is going to waste your money.
You're a B2B firm, not a brand
GCs, owners, and public agencies are buying. Viral content doesn't help. Bid-spec-friendly content does.
Your portfolio is invisible online
Your best project work lives in a Dropbox folder, not on a page that wins the next bid before the bid meeting.
Recruiting is harder than ever
Bigger contractors with slicker marketing pull hands from your parish. You need video and social that actually shows the work.
You've been burned
An out-of-state agency cashed your retainer, posted some stock photos, and disappeared. You're done with that.
The Louisiana Contractor's Lead Generation Playbook
Five chapters on bids, recruiting, and turning every project into a marketing asset. Copy-paste ChatGPT prompts included.
Read the playbookFree to read. Updated for 2026.
Three pillars built for general contractor marketing.
We focus on three things and do them well - websites, social content, and video. Each one is shaped by years of running marketing for Louisiana contractors, not adapted from a template we use for restaurants.
Construction websites that win bids
Custom-designed websites that turn your portfolio into your sales deck. Project galleries, services pages organized by who you serve (GCs, owners, public agencies), bid-spec-friendly content, and mobile-first performance because GCs check sites from the truck.
Social content for the jobsite era
Social content built around the work itself - finished projects, crews, jobsite progress, and recruiting reels designed to pull applicants from competing parishes. Built specifically for trades hiring in the Bayou Region.
Project storytelling on video
Time-lapse construction video, drone footage, before/after photo systems, and case study videos that turn every finished job into a year of marketing assets. Drone and on-site video production is a Make Waves strength.
Building for manufacturers and industrial suppliers
Contractors who also fabricate, supply materials, or rent equipment sell into a procurement process, not a bid list. That work needs a catalog, published specs and lead times, and quote forms that route to an estimator.
Eight Louisiana construction firms. One agency.
Every site below was designed, written, and shipped by Make Waves. Click any thumbnail to see the live build.
The problem: A heavy industrial contractor with deep, long-standing client relationships but a website that didn't reflect the scale of the work.
What we built: New site built around services and a structured project portfolio, designed to support both the sales conversation and the recruiting story.
The problem: A multi-generation Louisiana contractor whose online presence didn't match the reputation in the field.
What we built: A modern, photo-led website with services organized by project type and a clear about-us story for owners and GCs.
The problem: A growing heavy civil contractor that needed bid-ready credibility and a portfolio that travels well in pre-bid meetings.
What we built: A clean, fast site featuring project imagery, equipment capabilities, and a structured services taxonomy.
Web design, video, social media. Pick your wave.
Ripple gets you started.
Make Waves is the one most clients pick.
Tsunami goes all-in.
Ripple
Get on the grid, consistently.
- 8 posts / month (2× weekly)
- Client-provided photos
- Graphics + curated captions, 1 revision each
- 2 platforms (FB, LinkedIn, or IG)
- Quarterly analytics, hashtag strategy, heat map
Make Waves
Original content, captured monthly.
- 10 posts / month (8 photo + 2 reels)
- Monthly content capture (photo + video)
- Graphics + photo content
- 3 platforms · Reels only reposted to TikTok
- Quarterly analytics, hashtag strategy, heat map
Tsunami
Always-on engagement and crisis support.
- 16 posts / month (8 photo/graphic + 8 reels)
- Story reposts
- 2 monthly capture sessions
- 3 platforms · Reels only reposted to TikTok
- Quarterly strategy meeting
- Dedicated account manager + crisis coaching
Not included on any tier: account creation, account monitoring, paid ads, stories (Ripple/Make Waves), professional video capture (Ripple/Make Waves), crisis & community engagement (Ripple/Make Waves), strategy calls (Ripple).
Travel: flat per-mile rate beyond a 25-mile radius · 50-mile cap unless quoted separately.