Updated
Search changed. Most sites did not.
Rankings alone no longer decide who gets the call. Answer engines pull from pages they can crawl, read, and trust.
AI answers skip you
If your pages do not state facts plainly, the answer gets written from someone else's site.
Crawl problems hide pages
Index coverage, speed, and broken structure keep good pages out of results.
No local footprint
Map results and profile signals decide who shows up for the searches nearest you.
Content nobody searches for
Pages written on hunches instead of confirmed demand rarely earn traffic.
How an engagement runs.
Audit and keyword map
We review current rankings, crawl health, competitor gaps, and real search volume, then map every page to a search task worth owning.
Fix the foundation
Index coverage, page speed, headings, metadata, internal links, and structured data that matches what visitors see on the page.
Publish and measure
Local search work, new or rewritten pages, and answer-focused sections, reviewed monthly against rankings, calls, and form fills.
What the work covers.
Traditional SEO and answer engine work run together, because they draw on the same foundation.
Strategy, web design direction, and client partnership. David Gravois helps business owners turn complicated marketing decisions into a clear plan for growth. He founded Make Waves Marketing, formerly Gravois Graphics, to help businesses explain what they do, build trust, and make it easier for customers to take the next step. He spent five years in oil and gas recruiting at Danos, alongside work in human resources and corporate marketing. That background informs the agency's oilfield and marine marketing and shapes his approach: understand the people, ask useful questions, and build around what the business needs to accomplish. With roots in Thibodaux, Louisiana, and a home base in Jacksonville, Florida, David leads an agency focused on web design, social media management, and practical AI consulting. He draws on hands-on experience to help clients sharpen their message, improve their websites, and put AI to work in their daily operations.
Read full bio →Common questions about seo & ai search.
- Search work sits on top of the site itself, so start with our web design and development service.
- For the full picture of how SEO, AEO, and GEO fit together, read how search visibility works in 2026.
- In the capital region, see our SEO work in Baton Rouge.
- Serving the metro market? Here is our SEO work in New Orleans.
- Want search folded into monthly content and reporting? See full-service marketing.