Make Waves Marketing runs SEO and AI search engagements for established businesses in Louisiana and Florida. The work covers technical crawl and speed cleanup, keyword and search-task mapping, titles and heading structure, structured data that matches visible page content, internal linking, Google Business Profile and local search, and answer-focused page sections that help Google AI Overviews, ChatGPT, and Perplexity understand the business. Most retainers run $1,500 to $4,000 per month depending on how many service pages and locations are in scope, with standalone audits quoted as a flat project. Local and long-tail terms typically move in 60 to 90 days, while competitive head terms take six months or longer. No agency can promise an AI citation or a specific ranking, so the commitment is to the inputs we control: crawlable pages, factual content, and reporting that ties ranking movement to calls and form fills.
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What the work covers
Technical audit and crawl cleanup, including index coverage and page speed.
Keyword and search-task mapping against confirmed search demand.
Titles, meta descriptions, and heading structure on every indexable page.
Structured data that matches the content visible on the page.
Internal link architecture across services, locations, industries, and articles.
Google Business Profile, service areas, and review process for local search.
Answer-focused page sections written for AI search retrieval.
Search Console and analytics reporting tied to calls and form fills.
How an engagement runs
Engagements open with an audit and keyword map covering current rankings, crawl health, and competitor gaps. Technical fixes land next so new content has solid ground. From there the monthly rhythm is local search work, new or rewritten pages, and a documented review of what moved and what changed.
Frequently asked questions
What is the difference between SEO, AEO, and GEO?
SEO improves how search engines discover, understand, and rank your pages. AEO, or answer engine optimization, structures content so a direct answer can be pulled from it. GEO, or generative engine optimization, focuses on being retrieved and cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. They share one foundation: crawlable pages, clear structure, and factual content.
How much does SEO cost?
Most retainers run $1,500 to $4,000 per month depending on how many service pages and locations are in scope. Standalone audits are quoted as a flat project.
How long before we see results?
Local and long-tail terms typically move in 60 to 90 days. Competitive head terms take six months or longer, and we say so before you sign rather than after.
Can you get us into ChatGPT and Google AI Overviews?
No agency can promise a citation. What we control is the input: crawlable content, clear service and location facts, descriptive metadata, internal links, and answer-focused copy that helps these systems understand and quote the business correctly.
Do you optimize our Google Business Profile?
Yes. Categories, service areas, photos, posts, and a review process are part of every local engagement.
Do you require a long contract?
Search work is monthly with an initial 90-day period, since results before that are hard to judge fairly. After that it is month to month.
