The phone rings, but it's the wrong cases at the wrong margin.
Most firms we talk to are getting calls. The issue is the mix. Too many cases outside the practice area you actually want to grow. Too many fee-shopping calls from the avenue billboard. Too few of the matters your senior attorneys are best at. Meanwhile the website looks like a 2014 template, the firm's reviews haven't been worked in years, and nobody is producing the educational content that ranks for the searches your future clients are actually typing.
Intake mix is off
Volume is fine. Mix is wrong. The cases that move the needle aren't the ones coming through the front door.
Reviews aren't worked
Google reviews are the single biggest signal a prospective client uses, and almost every firm under-invests in them.
Content that doesn't rank
The firm blog hasn't been updated since 2019. Meanwhile prospective clients are typing very specific questions into Google and AI tools.
A website that's the proof
By the time someone calls, they've already vetted you on your site. A dated site costs you the matter before the phone rings.
Resources for law firm leaders.
AI Visibility Playbook for Law Firms
The exact factors AI systems use when recommending attorneys, and how to increase your firm's visibility in ChatGPT, Google AI Overviews, Gemini, and Claude.
Free to read. Updated for 2026.
Three service lines, one intake engine.
Most law firms start with the website rebuild, then layer in video and social once the foundation is right. Each service stands on its own. Together they compound: one shoot day at the office produces months of attorney bio video, practice-area explainers, and social cuts.
Website design and development
Mobile-first, fast, with practice area pages structured for local search and a contact flow that captures the matter type, the jurisdiction, and the conflict-check basics before it ever hits the paralegal's inbox. Attorney bios that actually rank for the attorney's name. ADA-aware, because the overlay vendors are getting firms sued.
Video production
Attorney bio videos, practice-area explainers, client testimonial pieces (where the rules of professional conduct allow them and where the client truly consents), and short-form vertical cuts for social. One shoot day at the office produces a quarter of content for the website, YouTube, and reels.
Social media management
LinkedIn for the partners and the referral network. Facebook and Instagram for the practice areas where consumers actually find lawyers. A steady cadence of educational content, firm-life posts, results (where allowed), and community moments. No cheesy stock-photo legal memes.
Bar-rule aware by default
Louisiana Rules of Professional Conduct (Rule 7) governing lawyer advertising. Disclaimers on results. Specialization language. Testimonial rules. We don't have to be educated on any of it. It's baked into how we plan, write, and review every asset.
Firms and professional service partners we've built for.
Plaintiff and defense firms, title companies, and adjacent professional services. The work below is a sample of the websites we've shipped in this space.
The problem: Dated site that ranked for the firm name and almost nothing else. No practice area depth. No attorney bios that came up when someone Googled the attorney by name.
What we built: Mobile-first rebuild with one ranking-quality page per practice area, attorney bios structured for personal-name search, jurisdiction signals throughout, and an intake form that pre-qualifies matter type and conflict-check basics before it routes to the paralegal.
Practice-area pages, not a one-page brochure.
The problem: No video assets, or one cringey TV spot from a decade ago. Nothing on the website or on YouTube where prospective clients are actually doing research.
What we built: A shoot day at the firm produces an attorney bio reel for each partner, two or three practice-area explainers, and short-form vertical cuts for social. Edited with bar-compliant disclaimers baked in.
One shoot day. A quarter of content across web, YouTube, and reels.
The problem: LinkedIn that's a graveyard. Google Business Profile sitting on a half-dozen stale reviews. No system for asking happy clients for a review at the right moment in the matter.
What we built: Monthly content calendar for LinkedIn and the consumer-facing platforms. A review-request workflow your intake or closing coordinator can actually run. Monthly reporting on the things the managing partner actually cares about.
Web design, video, social media. Pick your wave.
Ripple gets you started.
Make Waves is the one most clients pick.
Tsunami goes all-in.
Ripple
Get on the grid, consistently.
- 8 posts / month (2× weekly)
- Client-provided photos
- Graphics + curated captions, 1 revision each
- 2 platforms (FB, LinkedIn, or IG)
- Quarterly analytics, hashtag strategy, heat map
Make Waves
Original content, captured monthly.
- 10 posts / month (8 photo + 2 reels)
- Monthly content capture (photo + video)
- Graphics + photo content
- 3 platforms · Reels only reposted to TikTok
- Quarterly analytics, hashtag strategy, heat map
Tsunami
Always-on engagement and crisis support.
- 16 posts / month (8 photo/graphic + 8 reels)
- Story reposts
- 2 monthly capture sessions
- 3 platforms · Reels only reposted to TikTok
- Quarterly strategy meeting
- Dedicated account manager + crisis coaching
Not included on any tier: account creation, account monitoring, paid ads, stories (Ripple/Make Waves), professional video capture (Ripple/Make Waves), crisis & community engagement (Ripple/Make Waves), strategy calls (Ripple).
Travel: flat per-mile rate beyond a 25-mile radius · 50-mile cap unless quoted separately.