Patients pick doctors the way they pick restaurants. Most websites haven't caught up.
They Google. They read reviews. They look at the photos. They decide in 90 seconds. Most medical practice websites still treat the page like a brochure - services in alphabetical order, no faces, no proof.
The website looks like a 2014 brochure
Stock photos, alphabetical service lists, no doctor headshots, no facility tour. The patient bounces before they ever read a paragraph.
Reviews are uneven and unmanaged
A handful of 5-star reviews from years ago, a few angry 1-stars from last quarter, and no system to keep the new ones coming.
PE-backed groups are moving in
Regional and private-equity-backed practice groups are expanding into your market with full-time marketing teams and ad budgets you can't match dollar for dollar.
Past agencies didn't know the rules
HIPAA, AMA testimonial guidelines, and FTC endorsement disclosures are not optional. We've seen agencies put practices at risk for a small bump in traffic.
The Louisiana Medical Practice Patient Acquisition Playbook
Five chapters on how independent Louisiana practices compete with PE-backed regional groups and win. Built from real client work.
Read the playbookFree to read. Updated for 2026.
Three pillars built for medical, dental, and wellness practices.
We focus on three things and do them well - websites, social content, and video. Patient acquisition is what owners actually want to talk about, and these three pillars are how we move it.
Patient-acquisition websites
Sites that load fast on mobile, surface the doctor's face and credentials up front, make appointment booking one click, and pass accessibility audits. Same approach behind Spine Specialists of Louisiana and Hometown Dental.
Practice social content
Social content that's warm without being cringe - team intros, office moments, patient education snippets, and community presence. Built around AMA and FTC guidelines so what gets posted doesn't put the practice at risk.
Patient education & doctor video
Short patient-education videos. Office tour reels. Doctor intro videos. Patient testimonial videos that follow AMA guidelines. The video assets that lift both the website and the social feed.
Six Louisiana healthcare builds. One agency.
Every site below was designed, written, and shipped by Make Waves. Click any thumbnail to see the live build.
The problem: A specialty practice whose clinical reputation was strong locally but whose website didn't communicate the depth of expertise to a first-time visitor.
What we built: A clean, fast, doctor-led site with clear procedure pages, credentialing front and center, and a one-click appointment path.
The problem: A growing dental practice in Luling that needed a site capable of competing with regional groups expanding into the parish.
What we built: A patient-acquisition build with service-by-service pages, real photos of the team and office, and a Google review system layered on top.
The problem: A community health network that needed a site capable of explaining a wide range of services to a wide range of patients without overwhelming anyone.
What we built: A clear, accessible site organized by who the patient is, not by clinical specialty, with appointment booking and provider directory built in.
Web design, video, social media. Pick your wave.
Ripple gets you started.
Make Waves is the one most clients pick.
Tsunami goes all-in.
Ripple
Get on the grid, consistently.
- 8 posts / month (2× weekly)
- Client-provided photos
- Graphics + curated captions, 1 revision each
- 2 platforms (FB, LinkedIn, or IG)
- Quarterly analytics, hashtag strategy, heat map
Make Waves
Original content, captured monthly.
- 10 posts / month (8 photo + 2 reels)
- Monthly content capture (photo + video)
- Graphics + photo content
- 3 platforms · Reels only reposted to TikTok
- Quarterly analytics, hashtag strategy, heat map
Tsunami
Always-on engagement and crisis support.
- 16 posts / month (8 photo/graphic + 8 reels)
- Story reposts
- 2 monthly capture sessions
- 3 platforms · Reels only reposted to TikTok
- Quarterly strategy meeting
- Dedicated account manager + crisis coaching
Not included on any tier: account creation, account monitoring, paid ads, stories (Ripple/Make Waves), professional video capture (Ripple/Make Waves), crisis & community engagement (Ripple/Make Waves), strategy calls (Ripple).
Travel: flat per-mile rate beyond a 25-mile radius · 50-mile cap unless quoted separately.