Express Supply & Steel grew Facebook 37% and LinkedIn 71.5% with organic hiring and employee posts managed by Make Waves Marketing since April 2025.
Updated
Make Waves Marketing manages Facebook, LinkedIn, and Instagram for Express Supply & Steel, a Gulf Coast steel supplier and processor with locations in Raceland, Lockport, and Port Fourchon, Louisiana. Since April 2025, the company's Facebook page has grown from 629 to 862 followers, a 37% gain, and its LinkedIn page from 172 to 295, a 71.5% gain, with no paid promotion. Hiring and employee spotlight posts reached 1,400 to 6,400 people, while product and inventory posts reached under 200. All results are organic.
Steel buyers are a small, specific audience who already know where to buy. Express Supply & Steel needed social media to make three locations read as one company with three capabilities, recruit accounting, sales, warehouse, and shop staff in the Lafourche Parish labor market, put faces on a supply business so buyers recognize the people they call, and keep the Port Fourchon store top of mind for offshore crews who buy in small quantities.
Make Waves Marketing reviewed all 44 Facebook posts from March 1 to September 1, 2026. Two post types produced most of the reach.
Why it works: the Accounting Manager post reached seven times the page's follower count. Full job descriptions with a direct contact get shared. Short "we're hiring" graphics do not.
Why it works: the Meet the Team series, which includes each employee's role, tenure, favorite part of the job, and go-to work snack, produced the two highest non-hiring posts of the period. Employees share their own spotlights, and their families comment.
Why it works: the Fourchon store has a walk-in retail audience that the Raceland yard does not, so store posts outperform product-spec posts.
Source: Metricool analytics export, September 2, 2026.
Express Supply & Steel is a full-service steel supplier and processor serving marine, offshore, civil, and industrial customers across the Gulf Coast. The Raceland yard stocks ABS-certified carbon steel beams, plate, pipe, channel, and round bar with full mill test reports. The Lockport facility handles CNC plasma cutting on three tables, press brake forming up to 1,000 tons, and automated blast-and-prime. The Port Fourchon store stocks fittings, valves, rigging, fasteners, tools, PPE, and marine hardware for offshore and dockside crews.
Messaging follows the StoryBrand framework. The fabricator or offshore crew is the hero with a schedule to keep. Express Supply & Steel is the guide with the material in stock. The call to action is a quote request or a stop at the Fourchon store.
Make Waves Marketing provides social media management, web design, video production, SEO, and AI advisory services to industrial suppliers, contractors, marine companies, healthcare practices, and nonprofits in Louisiana and Florida. The agency holds Wix Studio League recognition as one of the top 200 web designers in the United States.