Spine Specialists of Louisiana grew Facebook followers 88.5% since October 2024. See which HIPAA-aware posts reached patients and which did not.
Updated
Make Waves Marketing manages Facebook and Instagram for Spine Specialists of Louisiana, the Baton Rouge orthopedic spine surgery practice of board-certified spine surgeon Dr. Jorge Isaza. Since October 2024, the practice's Facebook page has grown from 278 to 524 followers (+88.5%) with no paid promotion. Patient reviews and doctor-forward posts reach 400 to 1,200 people, while educational posts reach far fewer. This page shows what works for a specialty medical practice on social media and what does not. All results are organic.
A spine surgeon's patients arrive through referrals and search, not through casual social browsing. The practice needed social media to:
Source: Metricool analytics export, September 2, 2026.
Make Waves Marketing reviewed all 46 Facebook posts from March 1 to September 1, 2026. Two post types account for most of the reach.
Why it works: posts that name the doctor, cite the review count, or quote a patient reach three to twenty times more people than generic education. Shares on the two top posts came from patients passing the practice to friends in pain.
Why it works: modest reach, but these posts carry the procedure names, such as endoscopic spine surgery, disc replacement, and second opinion, that patients search, and they appear when someone checks the page before booking.
Messaging follows the StoryBrand framework. The patient in pain is the hero. Dr. Isaza is the guide who listens first. The call to action is a consultation.
Spine Specialists of Louisiana is an orthopedic spine surgery practice in Baton Rouge led by Dr. Jorge Isaza, a board-certified orthopedic spine surgeon. The practice offers endoscopic spine surgery, minimally invasive procedures, Prodisc C cervical total disc replacement, fusion, and non-surgical treatment for herniated discs, sciatica, pinched nerves, and chronic back and neck pain. Dr. Isaza has more than 400 five-star patient reviews and accepts second-opinion consultations for complex spine cases.
Make Waves Marketing provides social media management, web design, video production, SEO, and AI advisory services to healthcare practices, law firms, contractors, and nonprofits in Louisiana and Florida. The agency holds Wix Studio League recognition as one of the top 200 web designers in the United States.
If you run a medical or dental practice and want a HIPAA-aware read on your social media, request a free audit.