Make Waves Marketing grew Waguespack Oil Company's Facebook and LinkedIn followers organically through hiring, safety, and heritage content.
Updated
Make Waves Marketing manages Facebook and LinkedIn for Waguespack Oil Company, a fourth-generation fuel and lubricant distributor founded in Thibodaux, Louisiana in 1936. Since July 2025, the company's Facebook page has grown from 1,065 to 1,245 followers (+16.9%) and LinkedIn from 141 to 231 (+63.8%), with no paid promotion. Hiring, employee recognition, and safety training posts reached 1,900 to 5,900 people; generic bulk fuel service posts reached 230 to 460. All results are organic.
Source: Metricool analytics export, September 2, 2026.
Bulk fuel is bought on relationship and reliability, not on social media. Waguespack Oil needed the page to:
Waguespack Oil Company has delivered fuel across South Louisiana since 1936. Four generations of the Waguespack family have run it. The fleet of 30 trucks handles everything from 500-gallon bobtail deliveries to full bulk loads of diesel, gasoline, lubricants, and diesel exhaust fluid. The company rents fuel tanks for job sites and yards, performs Coast Guard-approved fuel transfers for vessels on Louisiana waterways, and owns the Wag-A-Pak convenience store chain. Weekly driver safety meetings have included sessions with the Louisiana State Police HazMat division.
Make Waves Marketing reviewed all 39 Facebook posts from March 1 to September 1, 2026. Three post types produced the reach.
Why it works: the warehouse post was shared 57 times because it led with benefits and "home every night." Naming four employees who volunteer as firefighters produced the most reactions of the period.
Why it works: a photo of a real safety meeting with a named agency reached four times more people than a National Safety Month graphic. Buyers who evaluate fuel vendors on safety see the evidence, not the claim.
Why it works: the heritage posts with a specific number (1936, four generations, 30 trucks) beat the ones with a general promise. The Wag-A-Pak cross-post brought retail followers to the parent page.
Messaging follows the StoryBrand framework. The fleet manager or site superintendent is the hero who cannot run out of fuel. Waguespack Oil is the guide already on the road. The call to action is a phone call to set up delivery.