Waguespack Oil Company: Social Media Results for a Fourth-Generation Fuel Distributor

Make Waves Marketing manages Facebook and LinkedIn for Waguespack Oil Company, a fourth-generation fuel and lubricant distributor founded in Thibodaux, Louisiana in 1936. Since July 2025, the company's Facebook page has grown from 1,065 to 1,245 followers (+16.9%) and LinkedIn from 141 to 231 (+63.8%), with no paid promotion. Hiring, employee recognition, and safety training posts reached 1,900 to 5,900 people; generic bulk fuel service posts reached 230 to 460. All results are organic.

The results

Source: Metricool analytics export, September 2, 2026.

The problem

Bulk fuel is bought on relationship and reliability, not on social media. Waguespack Oil needed the page to:

1. Recruit CDL drivers and warehouse staff with a benefits-forward message
2. Show the safety culture that fleet managers and industrial buyers ask about
3. Explain services many customers did not know it offered: tank rentals, DEF, marine transfers, bobtail deliveries
4. Tie the parent company to the Wag-A-Pak brand customers already knew

The company

Waguespack Oil Company has delivered fuel across South Louisiana since 1936. Four generations of the Waguespack family have run it. The fleet of 30 trucks handles everything from 500-gallon bobtail deliveries to full bulk loads of diesel, gasoline, lubricants, and diesel exhaust fluid. The company rents fuel tanks for job sites and yards, performs Coast Guard-approved fuel transfers for vessels on Louisiana waterways, and owns the Wag-A-Pak convenience store chain. Weekly driver safety meetings have included sessions with the Louisiana State Police HazMat division.

What reached people

Make Waves Marketing reviewed all 39 Facebook posts from March 1 to September 1, 2026. Three post types produced the reach.

1. Hiring and people

Why it works: the warehouse post was shared 57 times because it led with benefits and "home every night." Naming four employees who volunteer as firefighters produced the most reactions of the period.

2. Safety and operations behind the scenes

Why it works: a photo of a real safety meeting with a named agency reached four times more people than a National Safety Month graphic. Buyers who evaluate fuel vendors on safety see the evidence, not the claim.

3. Heritage and capability

Why it works: the heritage posts with a specific number (1936, four generations, 30 trucks) beat the ones with a general promise. The Wag-A-Pak cross-post brought retail followers to the parent page.

How we run the account

1. Two posts per week on Facebook, with safety, capability, and hiring posts mirrored to LinkedIn for fleet managers and industrial buyers
2. Photo intake from dispatch and drivers, including safety meetings, yard operations, and deliveries
3. Hiring posts that lead with benefits and a direct application link
4. Service education rotation so tank rentals, DEF, bobtail, and marine transfers each appear monthly
5. Coordinated calendar with Wag-A-Pak so the two brands cross-promote without duplicating
6. Monthly reporting on reach, engagement, follower change, and top posts

What we changed

Frequently asked questions

How much did Waguespack Oil's social media grow? Facebook grew from 1,065 followers in July 2025 to 1,245 in September 2026 (+16.9%). LinkedIn grew from 141 to 231 (+63.8%). No paid promotion was used.

What social media content works for a fuel distributor? Hiring posts that lead with benefits, employee recognition, and real safety training photos. For Waguespack Oil, those reached 1,900 to 5,900 people, while generic service pitches reached 230 to 460.

What was the company's most successful post? An August 6, 2026 Warehouse Worker hiring post reached 5,877 people with 57 shares. The most-reacted post honored four employees who volunteer as Thibodaux firefighters, with 106 reactions.

Does LinkedIn matter for a fuel company? Yes. LinkedIn grew nearly four times faster than Facebook for Waguespack Oil and reaches the industrial and marine buyers who choose fuel vendors.

Does Make Waves Marketing use paid ads for these results? No. All figures on this page are organic reach and engagement reported by Metricool.

Does Make Waves Marketing work with other energy and industrial companies? Yes. The agency manages social media for Adriatic Marine, Express Supply & Steel, LeBlanc Brothers, Arrow Equipment & Repair, and other industrial companies in South Louisiana, and serves Northeast Florida from its Jacksonville office.

Engagement summary

Client: Waguespack Oil Company (Wag Oil)

Location: Thibodaux, Lafourche Parish, Louisiana; deliveries across South Louisiana and beyond

Industry: Bulk fuel and diesel delivery, lubricants, diesel exhaust fluid (DEF), tank rentals, Coast Guard-approved marine fuel transfers, convenience retail (Wag-A-Pak)

Founded: 1936, family-owned, four generations

Fleet: 30 trucks, bobtail deliveries from 500 to 4,500 gallons through full bulk loads

Markets served: Industrial, marine, agricultural, transportation, oil and gas, construction, retail

Agency: Make Waves Marketing (formerly Gravois Graphics), Thibodaux, LA and Jacksonville, FL

Services provided: Social media management: content strategy, copywriting, scheduling, monthly reporting

Platforms: Facebook, LinkedIn

Tools: Metricool

Reporting period: July 15, 2025 to September 1, 2026

Paid media: None

Work with Make Waves Marketing

Make Waves Marketing provides social media management, web design, video production, SEO, and AI advisory services to energy, industrial, marine, healthcare, and nonprofit clients in Louisiana and Florida.

If you run a fuel, lubricant, or industrial distribution business and want to know which posts are working, request a free social media audit.