Your website, video, and social are the first thing customers judge. When they look dated or scattered, good prospects quietly walk away.
Brand Voice Builder is a free Claude skill that runs a structured interview and turns the answers into a written voice profile you can hand to a writer or paste into any AI tool. Most business owners cannot describe how their brand should sound, and asking them directly produces words like professional, friendly, and approachable that give a writer nothing to work with. This skill solves that by asking about concrete situations instead of adjectives: how you would explain your service to a neighbor, what you say when a project goes wrong, which competitor language makes you cringe, and what words your team already uses on the phone. The interview runs about 25 questions and adapts based on what the answers reveal. The output is a voice profile with sentence rhythm, vocabulary the brand uses, vocabulary it avoids, formality level, humor tolerance, and sample rewrites of the same paragraph at the right register. Copy the markdown from this page, paste it into a new Claude conversation, and answer the questions as the business owner or with the owner on a call. Save the finished profile and attach it to every future writing prompt so output stays consistent across pages, emails, and social posts. The file is yours to edit, and teams often add their own banned words and a short list of approved phrases before putting it into rotation.
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